Our ability to track, measure and store has exploded over the last few years, with an increased emphasis on creating “products that people love.” There are buzz phrases like “site analytics,” “the quantified self” and “big data” in constant circulation. The quality of User Experience is now key to the development of a successful product. How can this be achieved? Learning about your customers.
With Agile and Lean gaining popularity in more companies, this workshop focuses on techniques to get things out to users faster- in particular, the tool many are shying away from, called Minimum Viable Product. MVP helps you to learn about your customers, a crucial step that is sadly overlooked by many companies. The more knowledge you can acquire about your customer, the better the product will ultimately be. We will explore how to design effective product experimentations, how to use MVP, how to implement an organization-wide use of this testing method, and how to incorporate it into overall Product Strategy.
ETHICS IN THE AI AGE
Over the next two decades, connected products will demand an unprecedented amount of user trust. Technologists and designers will ask the public for yet more of their attention, more of their data, more of their lives. AIs will know users' deepest secrets. Co-operating devices will automate security and safety. Autonomous vehicles will even make life-or-death decisions for passengers.
But ours is an industry still unwilling to grapple with the ethical, social, and political angles of our futures. We mistakenly believe that technology is neutral; that inert objects cannot have moral characteristics. And so we make embarrassing blunders – racist chat-bots, manipulative research, privacy violations – that undermine trust and harm those we should help.
This is a dangerous trajectory. We urgently need a deeper ethical dialogue about emerging technology, and interaction design's role within it. This session, informed by many months of ongoing research
LUNCH（Lunch will be provided.）
Friction, More or Less
In UX circles, we’ve equated friction with bad usability problems and we’ve assumed all friction is bad. Both of these are flawed assumptions begging to be challenged. While the simple message of “Don’t Make Me Think” was crucial to the maturity of our profession, it’s time we explored this topic of friction more thoughtfully, including times when friction is actually good and we most certainly should make people think. To this end, speaker Stephen P. Anderson has identified 6 different types of friction, each distinct from the other, each requiring a different kind of kind of conversation.
Designed to Learn
Over the past few years there’s been a push in the product development world to “make products that people love”. A great User Experience is now essential to creating a successful product. While many companies focus on having the best design and the greatest experience, they are still missing the most important step in product development - learning about their customers.
With Agile and Lean gaining popularity in more companies, we talk about techniques to get things out to users faster. At the core of this has been the Minimum Viable Product. Unfortunately, many people still do not understand the MVP. Some see it as a way to release a product faster. Others are scared of it, viewing it as a way to put broken code on your site and ruin products.
The sole purpose of Minimum Viable Product is to learn about your customers. This step that has been so overlooked and yet it is the most essential part to creating a product your customers will love. The more information you can uncover through experimentation, the more certainty there is about building the right thing. In this talk, Melissa will go over how to design the most effective product experimentations and Minimum Viable Products. She’ll explain how to get the rest of the organization on board with this method of testing, and how to incorporate it into overall Product Strategy.
Check out our 10 week online class for Product Managers at Product Institute, or keep in touch about our upcoming book with O'Reilly media, Escaping the Build Trap Book, and other great content and workshops.
Is it true that the next generation of user interfaces are conversational interfaces? This presentation looks beyond the hype to examine why conversational interfaces offer new opportunities for swifter more satisfying interaction. It also shines a light on some of the pitfalls into which conversational interfaces can easily fall. It unpacks the psychology of human conversation and shows how you can turn this into design principles for more satisfying user experiences – whether you're building a conversational user interface or a standard touch UI.
Osaki Bright Core Hall
5 - 15 Kitashinagawa Shinagawa-ku, Tokyo 141-0001 Osaki Bright Core 3F
49,800yen (8% consume tax will be applied)
- Groupe Discount
- Each Person
After party ticket
5,000yen(consumption tax will be applied)